Saturday, November 30, 2019
The Serpent Iago free essay sample
A paper which explores the role of the serpent, Iago, in Shakespeares tragedy, Othello. The paper shows that the story of the original sin was a vitally important one for Christians throughout history, and in the extensively Christian world for which William Shakespeare wrote, its absolute truth went unquestioned. The paper discusses how in many ways, the play Othello may be seen as a political, emotional, and tragic response to the same questions of knowledge, culpability and death that this creation myth inspires. It shows how the serpent, Iago, convinces the original and ideal man to rebel against god in search of knowledge that he ought not have, and which will only destroy him: Thus Othello falls from strength and purity to weakness, depravity, and death. Act III, Scene III, is by far the most loaded and pivotal scene in the play. It is in this scene that Othello is truly seduced to take the forbidden fruit in his hand and to let that green-eyed monster of jealousy to run loose in his heart. We will write a custom essay sample on The Serpent Iago or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like a newly created creature, at the beginning of the seen he is a lighthearted 16 year old bridegroom. Certainly he has seen his share of the world, won battles and undergone dire straits, but he is still in many ways childlike and innocent.
Tuesday, November 26, 2019
Free Essays on Girl, Interrupted, By Susanna Kaysen
Girl, Interrupted, By Susanna Kaysen The book Girl, Interrupted, is more of a collection of brief essays on Susanna Kaysen’s experiences rather than a story, contains more of Susanna’s personal insight on her disorder and allows the reader to be come more intimate with Susanna. The novel is the autobiographical account of Susanna Kaysen’s life just after her graduation from high school in the late 1960s. At this point in her life, Susanna has no direction decides to attempt suicide, taking a bottle of aspirin followed by a fifth of vodka. Susanna survived her suicide attempt and was then sent by her parents to see a psychiatrist. At their first meeting, of which Susanna still cannot recall the length, the psychiatrist immediately decided that Susanna would require hospitalization in a psychiatric ward. Directly following that meeting, Susanna is put into a cab and sent to the McLean Hospital. Upon her arrival at the hospital, Susanna is diagnosed with borderline personality disorder and spend s over a year in the ward. Throughout the course of the book, Susanna describes her year at the hospital, including the people she met and events that took place. She describes the other girls in her ward: a sociopath, a pathological liar, a girl that is sexually abused, a girl that lit herself on fire, etc. She also tells of events: the visit of her boyfriend, a trip to the ice cream parlor, and of the times when her friend, Lisa, ran away. There is no plot, the book is simply a gathering of her observations from her inner self, other patients and their lives, and the world in that year in which Susanna’s life was interrupted, retold in a â€Å"darkly comedic†fashion. The language used is alternately funny, quirky, and sometimes brutally strong. Susanna describes her world at this time as a â€Å"parallel universe†often questioning if she is crazy and what it is that determines a person to be crazy. The book does not concentr... Free Essays on Girl, Interrupted, By Susanna Kaysen Free Essays on Girl, Interrupted, By Susanna Kaysen Girl, Interrupted, By Susanna Kaysen The book Girl, Interrupted, is more of a collection of brief essays on Susanna Kaysen’s experiences rather than a story, contains more of Susanna’s personal insight on her disorder and allows the reader to be come more intimate with Susanna. The novel is the autobiographical account of Susanna Kaysen’s life just after her graduation from high school in the late 1960s. At this point in her life, Susanna has no direction decides to attempt suicide, taking a bottle of aspirin followed by a fifth of vodka. Susanna survived her suicide attempt and was then sent by her parents to see a psychiatrist. At their first meeting, of which Susanna still cannot recall the length, the psychiatrist immediately decided that Susanna would require hospitalization in a psychiatric ward. Directly following that meeting, Susanna is put into a cab and sent to the McLean Hospital. Upon her arrival at the hospital, Susanna is diagnosed with borderline personality disorder and spend s over a year in the ward. Throughout the course of the book, Susanna describes her year at the hospital, including the people she met and events that took place. She describes the other girls in her ward: a sociopath, a pathological liar, a girl that is sexually abused, a girl that lit herself on fire, etc. She also tells of events: the visit of her boyfriend, a trip to the ice cream parlor, and of the times when her friend, Lisa, ran away. There is no plot, the book is simply a gathering of her observations from her inner self, other patients and their lives, and the world in that year in which Susanna’s life was interrupted, retold in a â€Å"darkly comedic†fashion. The language used is alternately funny, quirky, and sometimes brutally strong. Susanna describes her world at this time as a â€Å"parallel universe†often questioning if she is crazy and what it is that determines a person to be crazy. The book does not concentr...
Friday, November 22, 2019
French Passive Voice †La voix passive
French Passive Voice - La voix passive Voice is a grammatical term which indicates the relationship between a subject and verb. There are three different voices in French and English. In the passive voice, the action described by the verb is being done to the subject by an agent, which is usually introduced by one of two prepositions:1. When the verb expresses an action, the agent is introduced by the preposition par:Active voice   David fait le mà ©nage.   David is doing the housework.Passive voice   Le mà ©nage est fait par David.   The housework is done by David.Active voice   Lise lit le livre.   Lise is reading the book.Passive voice   Le livre est lu par Lise.   The book is read by Lise.2. When the verb expresses a state of being, the agent is either introduced by de or left out entirely:Active voice   Tout le monde le respecte.   Everyone respects him.Passive voice   Il est respectà © de tout le monde.   He is respected by everyone.   Il est à ©minemment respectà ©.   He is highly respected.Active voice   Mes amis aiment ma mà ¨re.    My friends love my mother.Passive voice   Ma mà ¨re est aimà ©e de mes amis.   My mother is loved by my friends. How to Conjugate the French Passive Voice The passive voice is formed with the conjugated verb à ªtre the past participle. The past participle has to agree with the subject, not the agent, in gender and number, just like à ªtre verbs in the passà © composà ©Ã‚ (more about agreement):   Le livre est à ©crit par des lycà ©ens.   The book is written by high schoolers.   La vaisselle est faite par Henri.   The dishes are done by Henri.   Les enfants sont nourris par Luc.   The kids are fed by Luc. To use the French passive voice in any other tense or mood, just conjugate à ªtre accordingly: Active voice Passive voice prsent Anne fait la tarte.Anne makes the pie. La tarte est faite par Anne.The pie is made by Anne. pass compos Anne a fait la tarte.Anne made the pie. La tarte a t faite par Anne.The pie was made by Anne. imparfait Anne faisait la tarte.Anne was making the pie. La tarte tait faite par Anne.The pie was being made by Anne. futur Anne fera la tarte.Anne will make the pie. La tarte sera faite par Anne.The pie will be made by Anne. subjonctif Je veux quAnne fasse la tarte. I want Anne to make the pie. Je veux que la tarte soit faite par Anne.I want the pie to be made by Anne. How to Use the French Passive Voice Now that you know about prepositions and agents and how to conjugate the passive voice, its on to more practical matters. The French passive voice may be used for two reasons:A) To put more emphasis on the person or thing performing the action:Active: Un enfant a à ©crit ce livre. - A child wrote this book.Passive: Ce livre a à ©tà © à ©crit par un enfant. - This book was written by a child.B) To focus on an action without identifying the performer:    Jean a à ©crit ce livre. - Jean wrote this book.   vs    Il a à ©tà © à ©crit en 1927. - It was written in 1927. How to Avoid the French Passive Voice The French passive voice has a slightly formal or literary tone and is used less frequently than in English. There are several alternatives to the passive voice (besides the active voice): A) To focus on the performer, use cest:    Ce livre a à ©tà © à ©crit par un enfant. Cest un enfant qui a à ©crit ce livre.   This book was written by a child. Its a child who wrote this book.    Le record a à ©tà © battu par une femme. Cest une femme qui a battu le record.   The record was beaten by a woman. Its a woman who beat the record.B) To avoid identifying the performer, there are two options:    1. On (impersonal subject pronoun)    Ce livre a à ©tà © à ©crit en 1927. On a à ©crit ce livre en 1927.   This book was written in 1927.    Ils ont à ©tà © pardonnà ©s. On les a pardonnà ©s.   They have been excused.    2. Se (passive reflexive)    Ce livre est souvent lu. Ce livre se lit souvent.   This book is often read.    Les mà »res ne sont pas vendues ici. Les mà »res ne se vendent pas ici.Â Â à ‚ Blackberries arent sold here.
Thursday, November 21, 2019
Organizational culture Assignment Example | Topics and Well Written Essays - 750 words
Organizational culture - Assignment Example The training gave the employees the knowledge regarding the company’s values, missions, visions, and company policies (Taylor 1). The company offers much money –draining policies in order to allow the new recruits to resign if they feel that they do not have the desire accept the company’s work requirements. Further, the reason for the above policy is retain employees who are willing to give their best to help achieve the company’s goals objectives (Taylor 1). Forcing the employees to sign contracts may be counterproductive. The disgruntled may not give their 100 percent to each assign company task. The payment to quit weeds out new recruits who feel they were mistaken and that they want to find another company that fits the quitting employees’ job requirement needs. The company’s model of organizational socialization is divided into three phases (Kramer 25). The first phase, anticipatory phase, occurs prior to the job applicants entering the company’s workplace. The job applicants conduct researches pertaining to the company profile such as its handling of business and employee affairs, salaries, promotions, and other related information. The job application interviewer will answer the job applicants’ job-related queries. The gathered information will convince the employee to accept or decline the company’s job offer. Further, the second phase is the encounter phase (Taylor 1). The phase starts on the employees’ first day on the job. The newly hired employees are trained on what is expected of the employees, the company’s vision, mission, and work policies. During this phase, the Zappos are paid if they resign from the job. The phase offers the newly hired employees several options to hasten their adjustment to the new tasks. Third, the company enters the change and acquisition (Taylor 1). The phase gives the employees all time needed to adjust to the new work environment. With employee bringing in
Tuesday, November 19, 2019
Report Essay Example | Topics and Well Written Essays - 2500 words - 15
Report - Essay Example This project management plan is to provide information for the implementation of an information management system project, within the confines of a health care institution. The project management approach consists of a project management team with the client’s project manager and the IT specialist’s project manager. The plan clearly outlines the project structure and governance. The plan lists the stakeholders the risks identified. The project is to take 207 days. This project plan presents a breakdown of the functions that will be included in the implementation of an information management system within the healthcare sector, with a specific focus on Curtin Hospital. The project aims at devising an information management system in a hospital in order to augment the conveyance of services through making patient information readily available. With the increased adopted of information technology within different sectors, the implementation of the information management system marks the beginning of the fundamental changes which the hospital shall implement in seeking to improve service delivery. The intended audience for the information management system project in Curtis hospital is the various project stakeholders who include senior management of the hospital, project sponsors and the project management team Information technology has become essential in the improvement of service delivery within many industries. The implementation of information management systems within the healthcare sector presents healthcare institutions with an opportunity to utilize technological methods to enhance service delivery. The hospital utilizes manual records for the majority of the hospital records. There is need to create a digital database for this information which will begin with the conversion of the paper based records into digital formats. The system will enhance the process of retrieving
Saturday, November 16, 2019
Lease versus Buy Essay Example for Free
Lease versus Buy Essay When an individual is trying to decide whether or not to lease or buy, he or she needs to know the purchase cost, the lease cost, as well as the interest rate of a loan that will be used to purchase the item. The residual value of the item also must be known up front to help determine if leasing is the better option. When determining whether to lease or buy, the cash flow for both should be compared so the best decision can be made. Below is a chart on lease vs buy. (www.smartcomputing.com; Retrieved November 6, 2006) Lease/Buy Cash Flow Usually better from a short-term cash flow perspective. Frees up cash for other purposes while you generate income to pay the leases. You pay less overall but need to have available cash. Financing as an alternative costs more than a lease. Tax Treatment If properly structured, a lease may give your company a larger expense write-off than a purchase. Consult your tax advisor. Depreciation write-off is based on IRS rules for the type of equipment that you are buying. Consult your tax advisor. Upgrades- Many lease companies let you upgrade to newer equipment during the term of the lease without renegotiating. If you need newer equipment, you are on your own. However, simple upgrades (RAM, hard drive, etc.) cost you only whatever the upgrade is. Equity- At the end of a lease, you dont own the property, and you will need to replace it or buy it from the lease company.You own the equipment and can do with it whatever the needs of your business dictate. Disposal The lessor is responsible for whatever it costs to dispose of the equipment. You are on to your next set of computers. You can use the equipment for a different purpose within your company, sell it, or pay someone to recycle it for you, but disposal is up to the owner of the equipment. The first scenario is an organization called Bonnesante Research based out of Irvine, California. Bonnesante is set up with Venture Capitalist (VC) Funding. Bonnesante major focus is asset acquisition, which is why the Chief Financial Officer has to weigh the pros and cons of leasing vs buying. Bonnesantes is trying to determine if purchasing or leasing is the better option for a mainframe computer. I chose to lease the mainframe computer because the loan options have a higher outflow whereas the lease option of 18 months with no down payment has the lowest present value of cash outflows. Because the Mainframe would not be used through its entire economic life, it was better for the organization to lease the mainframe. If a loan was acquired to purchase the mainframe, the organization would have to record the purchase on the balance sheet and the depreciation and the interest payments would be recorded as expenses. If the organization was taxed then purchasing the mainframe would be beneficial because the depreciation and the interest payment would lower the outflows. In the second scenario Bonnesante Research is tasked with finding the best option to acquire a spectrometer. The options Bonnesante Research is faced with are: Operating Lease Capital Lease Loan After evaluating all the information, buying the spectrometer would be the best option for Bonnesante. Buying the spectrometer is beneficial because it is considered to be a long term asset with no threat of becoming obsolete. The spectrometer can be used for its entire economic life. An operating lease would not be beneficial because an operating lease is considered when equipment is to be acquired on a short term basis. The capital lease was another option but was not chosen because the 60 month capital lease would have cost more in present value terms than what the loan amount would have been to purchase the spectrometer. If the organization had cash flow issues, then the capital lease might have been a better option. Whether the company pursued a capital lease or received a loan to purchase the spectrometer, both options can be recorded on the balance sheet so the organization can reap the benefits of depreciation. The final scenario is Bonnesante Research has been in operation for 6 years and wants to acquire a manufacturing facility. Bonnesante Research already has a facility in mind but that facility will require an upgrade. Bonnesante Research has the options of a capital lease or Bonnesante can purchase the facility by obtaining a loan. Also, Bonnesante Research has to keep in mind the organization is having a cash flow crisis that needs to be resolved. The challenge Bonnesante was faced with was to acquire the facility at the lowest cost possible and to resolve the cash flow shortage. Although the buy option was more expensive than the lease option, it gave Bonnesante more flexibility to upgrade the facility and to carry out a sale and leaseback transaction. Due to the leaseback transaction, Bonnesante was able to resolve the cash flow crisis. The leaseback option was more beneficial to Bonnesante rather than the bridge loan. The bridge loan is a short-term loan with a higher interest rate compared to long term borrowing. A bridge loan would have been more costly to Bonnesante Research and the organization could not afford to go with this type of loan. A sale and leaseback is beneficial to any organization that has a cash flow shortage. Selling the asset can bring forth a large amount of cash and the organization can retain use of the asset by leasing it back hence the name sale and leaseback. The risks involved with lease vs buying depends on an organizations financial status. Whether or not an organization decides to lease or buy is determined by what option is more beneficial to the organization. An organizations attitude toward acquiring assets and financial strength all affect the decision on leasing vs buying. Whether an organization leases or buys, the organization needs to make sure the asset that is being acquired will add value to the organizations capital budget. The advantage of computing present value considers all factors such as inflation and forgone interest on money. That is, account must be taken of the fact that utilizing capital in investing in equipment could result in the loss of income that would have been earned if it were invested elsewhere. To properly evaluate the alternative cash flows, it is necessary to discount them and express them in terms of their present values, to determine their net present values. In summary the Net Present Value calculation determines todays value of future cash flows. (www.pngbd.com Retrieved November 6, 2006). When determining when to lease vs buy, an organization should take into account the financial and non-financial issues. When considering the financial aspect, it should include the cost to acquire an asset; if there will be a tax advantage, cash flow, and the benefits to the organizations balance sheet. The non-financial issues that should be considered are asset-management and the cost to dispose of obsolete equipment. In conclusion, under certain circumstance leasing is the better way to go rather than purchasing a capital item outright and vice versa. By leasing, it gives an organization a way to acquire up-to-date equipment while maintaining cash flow. By maintaining cash flow through leasing, an organization can use the cash flow for more pertinent renovations such as office expansion or research and development. Leasing has less of an impact on an organizations budget whereas purchasing an item outright has more of an impact on an organizations budget. Overall, leasing is a way for an organization to recognize operational savings and production improvements in a timely manner. Reference: Smart Computing; Lease vs Buy; Executive Decisions; March 2004, Vol. 8 Issue 2 Page(s) 55-57. (www.smartcomputing.com) Papua New Guinea Business Tourism; Making Capital Expenditure Decisions-Leasing vs Buying vs Borrowing; (www.pngbd.com Retrieved November 6, 2006).
Thursday, November 14, 2019
The Problems of Southern California Essay -- essays research papers
From reading the author’s book â€Å"Ecology of Fear,†Mike Davis’ main thesis for writing this book was to make readers become aware of the underlying problems and threats which have existed or currently exist in Southern California and how these problems shape the way we live today and in the imminent future as well. Although Davis did not really provide us with any remedies for the problems facing Southern California, this book made it very clear to the readers that problems do still exist, although at times they may sound subtle in nature. Of the numerous problems which do exist in Southern California, I will discuss only a handful of the problems that Davis provided us insight to. In the following paragraphs, the main problems of Southern California that I will discuss about are suburbanization and how it made Southern California lose its natural beauty and the effects of overdevelopment, the wild fires which occur and similarities and differences the rich and poor communities faced in terms of adversity, how suburbanization brought people closer to the wildlife, and how numerous books and movies portrayed Los Angeles as the center for calamities. The culmination of all these problems clearly shows that there are many glaring weaknesses of Southern California that need to be closely examined. One of the main issues that the book, â€Å"Ecology of Fear,†discussed about were the inherent dangers and problems that suburbanization imposed upon the landscape of Southern California. Although suburbanization in theory and in reality did create abundant benefits to a great mass of people, especially to those who wanted to avoid the daily nuisances of urban city life, its negative consequences were quite grave indeed. Suburbanization led to a complete eradication to the natural landscape of many areas in California. The book’s vivid accounts of how the lush, green landscape was bulldozed just to build tracts of homes were a painful reminder of the beauty that was lost due to suburbanization. â€Å"In 1958 sociologist William Whyte – author of The Organization Man – had a disturbing vision as he was leaving Southern California. ‘Flying from Los Angeles to San Bernardino – an unnerving lesson in man’s infinite capacity to mess up his environment – the traveler can see a legion of bulldozers gnawing into the last remaining tract of green between the two cities’.†(Davis, p. 77)... ...larly to Los Angelenos, that disaster could become a reality of Los Angeles if people start ignoring the warning signs that permeate throughout Southern California. From reading Mike Davis’ book â€Å"Ecology of Fear,†my personal impression of his argument of making Southern Californians to become aware of the underlying threats and problems which exist today or have existed in the past is a commendable act on his part, but I really feel Davis overanalyzed the problems Southern Californians face. Throughout the book, Davis painted a very gloomy picture of Southern California and he never really brought a positive spin on the problems that exist in Southern California and how we can take steps to remedy these problems. Also, Davis should have recognized the fact that problems exist in other parts of the United States as well and they are not just confined to Southern California. The problems of Southern California is not all that different from the rest of the nation, which faces similar disasters that are comparable to earthquakes and wild fires, such as tornadoes, floods, thunderstorms, etc. So, in essence, problems exist in all societies and cultures and that is the reality of life.
Monday, November 11, 2019
Biomechanics of Wrestling Suplex
The origins and history of wrestling date back as far as 15,000 years with depictions of wrestling found in cave drawings in France. Wrestling is one of the oldest historical sports rivaled only by track and field, and has been seen in ancient literature and games of Greece and early Egypt. The most notable influence of wrestling comes from the Olympics, where it was introduced in 708BC . There are many forms of wrestling including Greco-Roman, Freestyle, Folk style, and Catch wrestling; all of which operate at different levels and have unique sets of rules.Freestyle wrestling is one of the most popular as it is employed at the high school, college, and Olympic level, where the ultimate goal is to throw and pin your opponent to the mat, which results in an immediate win. Freestyle wrestling is the most complete style of standup wrestling and brings together traditional wrestling, judo and sambo techniques. I choose to research wrestling because it is a sport I participated in while I was in high school and now use its application in my amateur mixed martial arts career.I had always found the suplex throw to be one of the flashiest and most detrimental takedowns from the feet which is why I choose to analyze this movement for my project. The suplex is seen in nearly all forms of wrestling and is said to be one of the most effective throws in the sport. The technique employed to complete this throw successfully without injury to yourself or an opponent requires an advanced understanding of the sport, above average skill and unique biomechanics; which makes it a perfect topic for more extensive analysis. pic] When performing the suplex throw there are three major phases that produce the collaborative move. There is the movement that gains control of the opponent and acts as the pre-loading of momentum to initiate the following movement, there is then the actual lift portion where the opponent is taken off the ground, and there is the movement in which the opponent makes contact with the ground once again and the active individual gains control of the opponent on the floor.The sequence of pictures displays eleven figures and steps in sequential order to perform the suplex throw. The preliminary phase is depicted by the first three figures and is the set up and pre-loading of momentum, the act phase is the explosive movement of bringing the opponent off the ground and over the shoulder of the active individual whilst the active individual falls backwards, The follow-through phase is the movement that brings the opponent back into contact with the ground and secures position of the opponent on the floor. Chapter 2 [pic] The Preliminary Phase [pic] Left Ankle |Plantar flexion | |Right Ankle |Dorsiflexion | |Left Knee |Slight flexion | |Right Knee |Flexion | |Left Hip |Flexion, Abduction, Slight internal rotation | |Right Hip |Flexion | |Trunk |Slight lateral flexion | |Left Shoulder |Flexion, Abduction, Horizontal adduction | |Right Shoulder |Fl exion, Abduction, Horizontal adduction | |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Flexion | [pic] Left Ankle |Plantar Flexion | |Right Ankle |Dorsiflexion | |Left Knee |Flexion | |Right Knee |Flexion | |Left Hip |Flexion, Abduction | |Right Hip |Flexion | |Trunk |Neutral | |Left Shoulder |Flexion, Abduction, horizontal adduction | |Right Shoulder |Flexion, Abduction, horizontal adduction | |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Flexion | [pic] Left Ankle |Dorsiflexion | |Right Ankle |Dorsiflexion | |Left Knee |Flexion | |Right Knee |Flexion, | |Left Hip |Flexion, Slight abduction | |Right Hip |Flexion, Slight abduction | |Trunk |Extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder |Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Neutral | |Right Wrist |Neutral | [pic][p ic][pic][pic] The Act Phase [pic] Left Ankle |Dorsiflexion | |Right Ankle |Dorsiflexion | |Left Knee |Flexion | |Right Knee |Flexion, | |Left Hip |Extension | |Right Hip |Extension | |Trunk |Extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder |Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Extension | [pic] |Left Ankle |Slight eversion, Slight dorsiflexion | |Right Ankle |Slight dorsiflexion | |Left Knee Flexion | |Right Knee |Flexion, | |Left Hip |Extension | |Right Hip |Extension | |Trunk |Extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder |Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Extension | |Right Wrist |Extension | [pic] Left Ankle |Slight plantar flexion, Slight eversion | |Right Ankle |Sl ight dorsiflexion | |Left Knee |Flexion | |Right Knee |Flexion | |Left Hip |Extension | |Right Hip Extension | |Trunk |Slight hyper-extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder |Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Extension | [pic] Left Ankle |Slight plantar flexion, Slight eversion | |Right Ankle |Neutral | |Left Knee |Flexion | |Right Knee |Flexion | |Left Hip |Extension | |Right Hip |Extension | |Trunk |hyper-extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Extension | [pic][pic][pic] The Follow Through Phase [pic] Left Ankle |Dorsiflexion | |Right Ankle |Dorsiflexion | |Left Knee |Flexion | |Right Knee |Flex ion | |Left Hip |Extension | |Right Hip |Extension | |Trunk |Extension | |Left Shoulder |Flexion, Abduction, horizontal adduction, elevation | |Right Shoulder |Flexion, Abduction, Internal rotation, horizontal adduction, elevation| |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Extension | [pic] Left Ankle |Plantar flexion | |Right Ankle |Neutral | |Left Knee |Flexion | |Right Knee |Flexion | |Left Hip |Extension | |Right Hip |Extension, External Rotation | |Trunk |hyper-extension, Lateral Flexion | |Left Shoulder |Flexion, Abduction, horizontal adduction, | |Right Shoulder |Flexion, Abduction, horizontal adduction, | |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Extension | [pic] Left Ankle |Dorsiflexion | |Right Ankle |Dorsiflexion | |Left Knee |Flexion | |Right Knee |Flexion | |Left Hip |Flexion | |Right Hip |Flexion | |Trunk |Flexion | |Left Shoulder | horizontal adduction | |Right Shoulder |horizontal ad duction | |Left Elbow |Flexion | |Right Elbow |Flexion | |Left Wrist |Flexion | |Right Wrist |Flexion | Chapter 3 The Preliminary Phase [pic] Plantar Flexion Left Ankle |Gastrocnemius, Soleus | |Dorsiflexion Right Ankle |Tibialis Anterior | |Slight flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Left Hip |Psoas, Iliacus, Tectus Femoris, Pectineus | |Abduction Left Hip |Gluteus Medius | |Slight Internal rotation Left Hip |Deep Gluteal, Semitendinosus | |Flexion Right Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Slight lateral flexion Trunk |Quadratus Lumborum | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, P ectoralis Major, Deltoid | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Left Wrist |Flexar Carpi Radialis, Ulnaris, Palmaris Longus | |Flexion Right Wrist |Flexar Carpi Radialis, Ulnaris, Palmaris Longus | [pic] Plantar Flexion Left Ankle |Gastrocnemius, Soleus | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Left Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Abduction Left Hip |Gluteus Medius | |Flexion Right Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Neutralization Trunk |N/A | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal adduction Left Shoul der |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Left Wrist |Flexar Carpi Radialis, Ulnaris, Palmaris Longus | |Flexion Right Wrist |Flexar Carpi Radialis, Ulnaris, Palmaris Longus | [pic] Dorsiflexion Left Ankle |Tibialis Anterior | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Left Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Slight Abduction |Gluteus Medius | |Flexion Right Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Slight Abduction Right Hip |Gluteus M edius | |Extension Trunk |Erector spinae, Semispinalis Thoracis, Deep Posterior Spinal Group | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal Rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Neutralization Left Wrist |N/A | |Neutralization Right Wrist |N/A | The Act Phase [pic] |Dorsiflexion Left Ankle |Tibialis Anterio r | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Extension Left Hip Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Right Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Trunk |Erector spinae, Semispinalis Thoracis, Deep Posterior Spinal Group | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid ,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | [pic] Eversion Left Ankle |Extensor Digitorum Longus, Peroneus Tertius, Peroneus Longus, Peroneus| |Dorsiflexion Left Ankle |Brevis | | |Tibialis Anterior | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Extension Left Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Right Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Trunk |Erector sp inae, Semispinalis Thoracis, Deep Posterior Spinal Group | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, E xtensor Carpi Radialis, Extensor | | |Carpi Ulnaris | [pic] Eversion Left Ankle |Extensor Digitorum Longus, Peroneus Tertius, Peroneus Longus, Peroneus| |Plantarflexion Left Ankle |Brevis | | |Gastrocnemius, Soleus | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Extension Left Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Right Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Hyper-Extension Trunk |Erector spinae, Semispinalis Thoracis, Deep Posterior Spinal Group, | | Psoas, iliacus | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Righ t Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | [pic] |Eversion Left Ankle Extensor Digitorum Longus, Peroneus Tertius, Peroneus Longus, Peroneus| |Plantarflexion Left Ankle |Brevis | | |Gastrocnemius, Soleus | |Neutralization Right Ankle |N/A | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Sem imembranosis, Biceps Femoris | |Extension Left Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Extension Right Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Hyper-Extension Trunk |Erector spinae, Semispinalis Thoracis, Deep Posterior Spinal Group, | | |Psoas, iliacus | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula,Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brac hialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | The Follow Through Phase [pic] Dorsiflexion Left Ankle |Tibialis Anterior | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Extension Left Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Left Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | Flexion Right Shoulder |Anterior Deltoid , Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Internal rotation Right Shoulder |Subscapularis | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Elevation Right Shoulder |Upper Trapezius, Levator Scapula, Rhomboids | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | [pic] Plantarflexion Left Ankle |Gastrocnemius, Soleus | |Neutralization Right Ankle |N/A | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Extension Left Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | Extension Right Hip |Gluteus Maximus, Biceps Femoris, Semitendinosis, Semimebranosis | |External Rotation Right Hip |Sartorius, Adductor Magnus, Adductor Longus, Gluteus Maximus | |Hyper-Extension Trunk |Erector spinae, Semispinalis Thoracis, Deep Posterior Spinal Group, | |Lateral Flexion Trunk |Psoas, iliacus | | |Quadratus Lumborum | |Flexion Left Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Left Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Right Shoulder |Anterior Deltoid, Pectoralis Major | |Abduction Right Shoulder |Supraspinatus, Pectoralis Major, Deltoid | |Horizontal Adduction Right Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Extension Left Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carp i Ulnaris | |Extension Right Wrist |Extensor Carpi Radialis Longus, Extensor Carpi Radialis, Extensor | | |Carpi Ulnaris | [pic] Dorsiflexion Left Ankle |Tibialis Anterior | |Dorsiflexion Right Ankle |Tibialis Anterior | |Flexion Left Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Right Knee |Semitendinosis, Semimembranosis, Biceps Femoris | |Flexion Left Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Flexion Right Hip |Psoas, Iliacus, Rectus Femoris, Pectineus | |Flexion Trunk |Rectus Abdominis, External Oblique, Internal Oblique | |Horizontal Adduction Left Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Horizontal Adduction Shoulder |Pectorals Major,Anterior deltoid,Coracobrachialis | |Flexion Left Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Right Elbow |Biceps Brachii, Brachialis, Brachioradialis | |Flexion Left Wrist |Flexar Carpi Radialis, Ulnaris, Palmaris Longus | |Flexion Right Wrist |Flexar Carpi Radialis, Ulnaris, Palm aris Longus | Chapter 4 Strength Training Power Snatch [pic][pic] [pic][pic] 1. Place your feet at a shoulder width stance with the barbell resting right above the connection between the toes and the rest of the foot. 2. With a palms pronated, bend at the knees and keeping the back flat grab the bar using a wider than shoulder width grip. Bring the hips down and make sure that your body drops as if you were going to sit on a chair. This will be your starting position. 3. Start pushing the floor as if it were a moving platform with your feet and simultaneously start lifting the barbell keeping it close to your legs. 4.As the bar reaches the middle of your thighs, push the floor with your legs and lift your body to a complete extension in an explosive motion. 5. Lift your shoulders back in a shrugging movement as you bring the bar up while lifting your elbows out to the side and keeping them above the bar for as long as possible. 6. Now in a very quick but powerful motion, you have to get your body under the barbell when it has reached a high enough point where it can be controlled and drop while locking your arms and holding the barbell overhead as you assume a squat position. 7. Finalize the movement by rising up out of the squat position to finish the lift.At the end of the lift both feet should be on line and the arms fully extended holding the barbell overhead. Deadlift [pic][pic] 1. Stand in front of a loaded barbell. 2. While keeping the back as straight as possible, flex your knees and hips, bend forward and grasp the bar using a medium (shoulder width) pronated hand grip. This will be the starting position of the exercise. 3. While holding the bar, start the lift by pushing with your legs driving your heels into the floor while simultaneously gettingyour torso to the upright position as you breathe out. In the upright position, stick your chest out and contract the back by bringing the shoulder blades back. 4.Go back to the starting position by bending at the knees while simultaneously leaning the torso forward at the waist while keeping the back straight. When the weights on the bar touch the floor you are back at the starting position and ready to perform another repetition Pull Up [pic][pic] 1. Grab the pull-up bar with the palms pronated. Space hands approximately shoulder width apart. 2. As you have both arms extended in front of you holding the bar at the chosen grip width, bring your torso back around 30 degrees or so while creating a curvature on your lower back and sticking your chest out. This is your starting position. 3. Pull your torso up closer to the bar by drawing the shoulders and the upper arms down and back. Exhale as you perform this portion of the movement. 4.After a brief pause in a fully contracted position, start to inhale and initiate the eccentric phase by slowly lowering your torso back to the starting position when your arms are fully extended and the lats are fully stretched. Squat [pic][pic][pic] 1. S tep under the bar and place the back of your shoulders (slightly below the neck) across it. 2. Hold on to the bar using both arms at each side and lift it off the rack by first pushing with your legs and at the same time straightening your torso. 3. Step away from the rack and position your legs using a shoulder width medium stance with the toes slightly pointed out. Keep your head up at all times and also maintain a straight back.This will be your starting position. 4. Begin to slowly lower the bar by flexing the hips and knees as you maintain a straight posture with the head up. Continue down until the angle between the upper leg and the calves becomes slightly less than 90-degrees. Inhale as you perform this portion of the movement. 5. Begin to raise the bar as you exhale by pushing the floor with the heel of your foot as you straighten the legs again and go back to the starting position. Lateral Raise [pic][pic] 1. Pick a couple of dumbbells and stand with a straight torso and t he dumbbells by your side at arms length with the palms of the hand facing you. This will be your starting position. 2.While maintaining the torso in a stationary position, lift the dumbbells to your side with a slight bend on the elbow. Continue to go up until you arms are parallel to the floor. Exhale as you execute this movement and pause for a second at the top. 3. Lower the dumbbells back down slowly to the starting position as you inhale. Machine Fly [pic][pic] 1. Sit on the machine with your back flat on the pad. 2. Take hold of the handles. 3. Push the handles together slowly as you squeeze your chest in the middle. Breathe out during this part of the motion and hold the contraction for a second. 4. Return back to the starting position slowly as you inhale until your chest muscles are fully stretched.
Saturday, November 9, 2019
Meteor Proposal
OWNERS’ BRAND PERCEPTION RESEARCH PROPOSAL Prepared for Meteor Motorcycle Company Good Stuff! Dated: September 7th, ____ EXECUTIVE SUMMARY Currently, Meteor needs to understand how its customers regard four brands relative to each other: Meteor, Comet Chopper, Harley, and Big Dog. Also, because of the unexpected sales success of the Comet Chopper motorcycle, Meteor needs to understand the major factors for the appeal of the Comet Chopper. Meteor’s marketing team also needs to update the demographic profile of its customers.This is because Meteor sells through a network of dealers, some of whom do not always record details about the demographics of motorcycle buyers. BACKGROUND On September 11, 200_, the Meteor marketing team met researchers from Good Stuff! at the Meteor headquarters. The presentation included the history of the Meteor Motorcycle Company, its founders, the brand types and other useful inputs. The Meteor marketing team was open to allowing the Good Stuff ! researchers to participate in the Harvest Biker Fest event to be held in the Kansas City metropolitan area. Details of the event and other issues were discussed during the same session.It was also agreed that Meteor would provide a list of existing Meteor Chopper owners to help Good Stuff! in its research. Problem definition / RESEARCH OBJECTIVES Problem definition The research team at Good Stuff! will 1) study Meteor and Comet Chopper owners’ brand perceptions of heavyweight cruiser motorcycles, 2) so that the Meteor marketing team can better understand the appeal of these brands to specific customer segments, 3) so that the Meteor Motorcycle Company can improve the positioning of its brands in the marketplace and achieve a 30 per cent annual growth in sales revenues in the coming year.RESEARCH OBJECTIVES Accordingly, four modules of research will comprise the joint research project. †¢ To identify and gather information about existing competitors that buyers consider when buying a Comet Chopper. Good Stuff! will gain an understanding of who in terms of competitors are Comet Chopper owners’ considering during the buying process, and why. †¢ To understand the appeal of the Comet Chopper. Good Stuff! will explore the demand for the Comet Chopper by examining the appeal. Good Stuff! ill determine what the appeal of the Comet Chopper is, to further understand the feelings, stories and attitudes behind the Comet Chopper customer. †¢ To understand the level of brand awareness between Meteor and the Comet Chopper. Good Stuff! will research the customer’s perception of the brand relation between the Meteor brand and the Comet Chopper (made by Meteor). Good Stuff! will research customers’ awareness levels, identify degrees of brand awareness and examine issues related to dual branding. To describe both the Meteor owner, and the Comet Chopper owner in terms of demographics and psychographics thereby gaining a better understa nding of the existing customer profile. Good Stuff! will explore the demographics of the Comet Chopper owner in terms of age, sex, income, occupation, and education level in addition to psychographics such as attitudes, beliefs, consumption habits and interests. APPROACH TO THE PROBLEM Meteor Motorcycle Company was previously involved in similar projects with Good Stuff!. In the Fall of 1998 and in the Spring of 2000, Good Stuff! onducted Meteor’s first dealer and customer satisfaction phone surveys. Both of these surveys included a module on brand perceptions of Meteor and its competitors in the marketplace. The results had immediate operational impact for Meteor. Since the 1998 research project, sales for Meteor have increased 1800 per cent. The current research project will give primary focus to Meteor owners’ brand perceptions, with lesser emphasis to customer satisfaction of Meteor owners. Only Meteor owners will be surveyed. RESEARCH DESIGN For the purpose of thi s research Good Stuff! ill undertake primary research to execute a conclusive design using web-surveying methods , as well as an exploratory design employing observation and in-depth interviews at a regional motorcycle rider’s fest. For the web survey, all scale responses will be used. The ranking of the four focal brands on 12 different personality traits will be a core part of the research project. However, all other types of scale responses will be used. FIELD WORK / DATA COLLECTION In this effort, respondents will be recruited by phone to take the survey on the internet.For those without internet at work or at home (estimated to be less than 5 per cent of the sample frame), the interview will be conducted by phone. †¢ Web Surveys: Primary source of data collection will be through an internet site Surveytime. com; that will host the electronic questionnaire. One hundred Meteor owners and 200 Comet Chopper owners will receive a letter from Good Stuff! explaining the pu rpose of the study and inviting their participation. This 2:1 ratio of Comet Chopper to Meteor owners reflects the current sales ratio of these two brands.The letter will direct them to the website and request then to complete the survey. A $2 cash incentive will be included in each recruiting letter. Importantly, those taking the survey will be entered into a raffle for a leather Meteor varsity jacket. †¢ Phone Interviews: A concerted effort will be made to identity and approach those Comet Chopper owners that failed to complete the web survey. The contact details of the current Chopper owners would be provided by the Meteor marketing team. †¢ Observations and Interviews: Good Stuff! esearchers will attend the Harvest Biker Fest on September 19 and September 20. It is believed that the Rally will provide us with an opportunity to observe chopper owners in their environment and to interview them, as well. Coding and Data entry †¢ Survey Time. com allows the researcher s to download data into Excel spreadsheets. †¢ After conducting the phone interviews, the responses will be transferred into the excel spreadsheets, as well. †¢ Numerical data will be entered for close-ended questions. †¢ Entered data will be checked for accuracy and edited if necessary.After the spreadsheet has been edited and checked for accuracy, it will be converted into an SPSS data file. After completing the coding and data entry for the closed and open-ended questions, results will be tabulated. DATA ANALYSIS Some of the various techniques that will be utilized to analyze the data are †¢ Descriptive statistics in tabulated form using percentages †¢ Graphical analysis of the data †¢ Correlation Analysis The following are some examples of results of data analysis that Meteor’s marketing team can expect to see in the final report. . [pic] [pic] Timeline ACTIVITY |EXPECTED COMPLETION DATE | |Meeting with Meteor marketing team |Sept 11 | |Har vest Biker Fest |Sept 19& 20 | |Proposal & Questionnaire Submission |Oct 7-10 | |Survey Loaded in the Web Server |Oct 10-20 | |Letters mailed to Comet Chopper owners |Oct 10-14 | |Data Collection |Oct 14-30 | |Follow up Telephone Interviews |Nov 1-7 | |Coding, Data Entry and Data Cleaning |Nov 7-14 | |Preliminary Analysis |Nov 14-21 | |Final Analysis and Report |Nov 22-30 | |Presentation to Client |Dec 4 | Information Investment COST ESTIMATION – TASKS* |HOURS |COSTS (*) | |Upfront Consulting Work and Design |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$ 8,000. 00 | |Designing & Producing Questionnaires ($55/hr) |80 hours |$ 4,400. 00 | |Research & Compilation of Name List ($55/hr) |8 |$ 440. 00 | |Final Analysis & Reporting ($75/hr) |100 |$ 7,500. 0 | |Internet Survey** |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$18,000. 00 | |Phone Line / Calling Cards (1 min @ $0. 10) |250 |$ 1,500. 00 | |Telephone Interviewers (150 phone interviews @ $10 per interview) |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$ 1,500. 00 | |I ncentives to Respondents ($2 @ X 300 respondents = $400 jacket) |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$ 1,000. 00 | |Data Entry (1 survey @ 10minutes @ $6. 50/hr) |50 |$ 325. 0 | |Coding the Data (programming work & compatibility of data) |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$ 2,500. 00 | |Other Overhead Cost (Office Supplies-binders, photocopying) |â€â€Ã¢â‚¬â€Ã¢â‚¬â€œ |$ 500. 00 | | | | | |TOTAL | |$45,665. 00 | Note: Other operating expenses encountered during the conduct of the project will be invoiced additionally to Meteor at the conclusion of the project. Hours and hourly rates are presented for Good Stuff! ’s internal use. These would be deleted in the version of this proposal given to the Meteor marketing team. ** The Internet Survey cost includes the programming and the designing of the Web module, server and usage fee and data retrieval. REPORTING At the conclusion of the project, the following will be delivered to Meteor: †¢ Three copies of the final written report with al l the appendices. The final report will include an annotated survey with the percentage of responses for each possible question response. Detailed data tables will be included in the report to summarize important information found in the research.It will also include the final conclusions and recommendations made based on the research study. †¢ Three CD’s with the electronic version of the final report, the PowerPoint slides and the SPSS data files. PROJECT PERSONNEL Mark Peterson Research Team Leader Mark Peterson received his Ph. D. in Marketing from the Georgia Institute of Technology in March 1994. Mark received the Academy of Marketing Science’s Alpha Kappa Psi Dissertation Award for his lab and field study of consumers’ emotional responses to television ads. Mark’s scholarly works have been published in the Journal of Business Research, the Journal of the Academy of Marketing Science, the Small Business Management Journal among others.Prior to launching Good Stuff! , Mark was a statistical methods consultant for SDR, Inc. in Atlanta, and an associate professor of marketing at the University of Texas at Arlington where he taught in the Masters of Science in Marketing Research program. Jim McGee Research Team Associate Jim McGee received his MSMR degree from the University of Texas at Arlington in 1996. Since that time, Jim has worked as a project manager for a variety of marketing research firms including Campbell Research and Global Mapping International. Jim is pleased to be reunited with Mark Peterson at Good Stuff! , as both were members of the legendary â€Å"Gold Team†at SDR, Inc. in the mid-nineties.Jim regards his most rewarding skill to be applying conjoint analysis – a multivariate statistical technique – in survey research to solve problems for client firms. APPENDIXES [If available at this time in the development of the project, a draft of Meteor Survey A would be attached. ] â€â€Ã¢â‚¬ â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 0% 10% 20% 30% 40% 50% 60% &ages 1 States Geographic Distribution of Comet Chopper Owners TX FL CA WI Others 0% 5% 10% 15% 20% 25% 30% 35% 40% %age 1 Brands Brand Awareness Consider Comet Chopper Thought to be a Separate Company Comet Chopper is a Meteor brand Comet Chopper is a West Coast Chopper brand Comet Chopper is a Harley Brand Others
Thursday, November 7, 2019
This I Believe Essays
This I Believe Essays This I Believe Paper This I Believe Paper This I Believe: Isabel Allende: In Giving I connect with others. This Chapter really stuck out to me; by reading I found a lot connection. â€Å"In Giving I Connect with Others,†the title speaks for itself, but to elaborate and go in-depth, the writer Isabel Allende had a 28-year old daughter who was very sick, went in a coma and later past in 1992. Losing her daughter in her very arms was difficult for her. While in her process of grief she reflect over her life, she came to the understanding that she was still the same person she had been 50 years ago. She still had the zeal for life, falls in love easily, craves justice, and ferociously independent. Her daughter Paula lived a life of service. She spent her days volunteering at several facilities. She spent eight hours a day, six days a week helping women and children. She never had the money, but she needed very little. Paula’s passing was a very hard time for her mother to cope with. She had to let go of everything that might reminded her of daughter; everything from her voice, laughter, appearance, and also her spirit. Losing Paula was a cleansing experience for Isabel, she was forced to get rid of excess baggage and kept only what was essential and important. Paula taught her mother Isabel a very valuable lesson â€Å"don’t get so attached to anything†. I personally learned a lot from this chapter. I am always willing to help others in any way that I can. I always volunteer when there is an opening. So far I have volunteer in various locations such as Valley Rescue Mission, Feeding the Homeless, Clothing Bank, Teen Challenge, and etc. Growing up I have always learned that it is better to give than to receive. Because when you give to someone out of the goodness of your heart, you never know how much you’re giving meant to them. I am always cleaning out my closet ready to give to Goodwill and the Clothing Bank. I have always been taught that when you want to give something away, put yourself at the other end, if what you’re giving does not look presentable then don’t give it. Giving to the less fortunate is always heartwarming for me. I always love to see the smile on their faces when they receive. The term â€Å"Giving†doesn’t necessarily mean giving material things; it can also mean giving intellectually. Sharing your knowledge with others can also be helpful. For example, if you have more about a specific topic or subject and someone is struggling with that same area that you are proficient with, the best thing to do as a loyal person would be to help that individual and feed them with the same knowledge that you have so they can gain more understanding. There are many ways go give. The bottom line is when we give out of love and compassion the thought of receiving a â€Å"prize†or a â€Å"thank you†back should not matter. The prize should be the impact you made on the less fortunate and the happiness that you brought to them. Isabel said in the chapter, â€Å"what is the point of having experience, knowledge or talent if I don’t give it away? Of having stories if I don’t tell them to others, of having wealth if I don’t share it? We all have a lot to give; we cannot have that much inside of us that we refuse to share with others. Through giving we meet others; we connect with other people that we never knew existed. I am always ready to give to anybody, I never look for a thank you in return as long as they are happy and satisfied, that is all that matters to me, putting a smile on someone else’s face is the only thing that matters. â€Å"In Giving I Connect With Others. â€
Tuesday, November 5, 2019
Learn About the Causes and Effects of Smog
Learn About the Causes and Effects of Smog Smog is a mixture of air pollutants- nitrogen oxides and volatile organic compounds- that combine with sunlight to form ozone. Ozone can be beneficial or harmful, good or bad, depending on its location. Ozone in the stratosphere, high above the Earth, acts as a barrier that protects human health and the environment from excessive amounts of solar ultraviolet radiation. This is the good kind of ozone. On the other hand, ground-level ozone, trapped near the ground by heat inversions or other weather conditions, is what causes the respiratory distress and burning eyes associated with smog. How Did Smog Get Its Name? The term smog was first used in London during the early 1900s to describe the combination of smoke and fog that often blanketed the city. According to several sources, the term was first coined by Dr. Henry Antoine des Voeux in his paper, â€Å"Fog and Smoke,†which he presented at a meeting of the Public Health Congress in July 1905. The type of smog described by Dr. des Voeux was a combination of smoke and sulfur dioxide, which resulted from the heavy use of coal to heat homes and businesses and to run factories in Victorian England. When we talk about smog today, we’re referring to a more complex mixture of various air pollutants- nitrogen oxides and other chemical compounds- that interact with sunlight to form ground-level ozone that hangs like a heavy haze over many cities in industrialized countries. What Causes Smog? Smog is produced by a set of complex photochemical reactions involving volatile organic compounds (VOCs), nitrogen oxides and sunlight, which form ground-level ozone. Smog-forming pollutants come from many sources such as automobile exhaust, power plants, factories, and many consumer products, including paint, hairspray, charcoal starter fluid, chemical solvents, and even plastic popcorn packaging. In typical urban areas, at least half of the smog precursors come from cars, buses, trucks, and boats. Major smog occurrences often are linked to heavy motor vehicle traffic, high temperatures, sunshine, and calm winds. Weather and geography affect the location and severity of smog. Because temperature regulates the length of time it takes for smog to form, smog can occur more quickly and be more severe on a hot, sunny day. When temperature inversions occur (that is, when warm air stays near the ground instead of rising) and the wind is calm, smog may remain trapped over a city for days. As traffic and other sources add more pollutants to the air, the smog gets worse. This situation occurs frequently in Salt Lake City, Utah. Ironically, smog is often more severe farther away from the sources of pollution, because the chemical reactions that cause smog take place in the atmosphere while pollutants are drifting on the wind. Where Does Smog Occur? Severe smog and ground-level ozone problems exist in many major cities around the world, from Mexico City to Beijing, and a recent, well-publicized event in Delhi, India. In the United States, smog affects much of California, from San Francisco to San Diego, the mid-Atlantic seaboard from Washington, DC, to southern Maine, and major cities in the South and Midwest. To varying degrees, the majority of U.S. cities with populations of 250,000 or more have experienced problems with smog and ground-level ozone. According to some studies, more than half of all U.S. residents live in areas where the smog is so bad that pollution levels routinely exceed safety standards set by the U.S. Environmental Protection Agency (EPA). What Are the Effects of Smog? Smog is made up of a combination of air pollutants that can compromise human health, harm the environment, and even cause property damage. Smog can cause or aggravate health problems such as asthma, emphysema, chronic bronchitis and other respiratory problems as well as eye irritation and reduced resistance to colds and lung infections. The ozone in smog also inhibits plant growth and can cause widespread damage to crops and forests. Who Is Most at Risk From Smog? Anyone who engages in strenuous outdoor activity- from jogging to manual labor- may suffer smog-related health effects. Physical activity causes people to breathe faster and more deeply, exposing their lungs to more ozone and other pollutants. Four groups of people are particularly sensitive to ozone and other air pollutants in smog: Children- Active children run the highest risks from exposure to smog, as children spend a lot of time playing outside. As a group, children are also more prone to asthma- the most common chronic disease for children- and other respiratory ailments than adults.Adults who are active outdoors- Healthy adults of any age who exercise or work outdoors are considered at higher risk from smog.People with respiratory diseases- People with asthma or other chronic respiratory diseases are more sensitive and vulnerable to the effects of ozone. Typically, they will experience adverse effects sooner and at lower levels of exposure than those who are less sensitive.People with unusual susceptibility to ozone- Some otherwise healthy people are simply more sensitive to the pollutants in smog than other people and may experience more adverse health effects from exposure. Elderly people are often warned to stay indoors on heavy smog days. Elderly people are probably not at increased risk of adverse health effects from smog because of their age. Like any other adults, however, elderly people will be at higher risk from exposure to smog if they already suffer from respiratory diseases, are active outdoors, or are unusually susceptible to ozone. How Can You Recognize or Detect Smog Where You Live? Generally speaking, you will know smog when you see it. Smog is a visible form of air pollution that often appears as a thick haze. Look toward the horizon during daylight hours, and you can see how much smog is in the air. High concentrations of nitrogen oxides will often give the air a brownish tint. In addition, most cities now measure the concentration of pollutants in the air and provide public reports- often published in newspapers and broadcast on local radio and television stations- when smog reaches potentially unsafe levels. The EPA has developed the Air Quality Index (AQI) (formerly known as the Pollutant Standards Index) for reporting concentrations of ground-level ozone and other common air pollutants. Air quality is measured by a nationwide monitoring system that records concentrations of ground-level ozone and several other air pollutants at more than a thousand locations across the United States. The EPA then interprets that data according to the standard AQI index, which ranges from zero to 500. The higher the AQI value for a specific pollutant, the greater the danger to public health and the environment.
Saturday, November 2, 2019
Media Law Report on Reynolds Privelage Defence Essay
Media Law Report on Reynolds Privelage Defence - Essay Example Does Reynolds privilege apply in the case study and determination of whether it amounts to defamation with application of case law? A conclusion of the determination of the facts will be made after the facts have been made and recommendations to that effect made too. In the case of Reynolds .vs. The Times Newspaper,1 The Prime Minister Albert Reynolds was accused by the British press of deliberately misleading the Irish parliament. Reynolds sued for defamation and the defendants raised qualified privilege as a defence. At the trial, the jury gave a verdict that was in favour of Reynolds and he was awarded damages. The Court of Appeal rejected this decision and instead they ordered for a re-trial and held that the said publications had not been covered under the qualified privilege. The defendants went ahead and argued that there should be some form of privilege available to newspapers regarding political matters that they publish. The House of Lords rejected this argument stating tha t such an argument would fail to provide adequate protection for reputation and it would make it difficult for one to discern political discussions from other serious matters. Qualified privilege was held be in existence only when the common law test is satisfied. The common law test is seen whereby a person who makes a communication has a duty or interest to make the communication to the person with whom it is made, then the person to whom the communication is made has a corresponding duty or interest to receive the said communication. It was on this case that Lord Nicholls then came up with a list to determine whether qualified privilege exists. One should take into account how serious the allegation is, the nature of the information, the urgency of the matter, whether the comment was sought from the plaintiff, whether the article contained the plaintiff’s side of the story, the tone of the article and the circumstances of the publication should be considered. This case the refore came up with what is now called the Reynolds tests, which are the tests that someone should consider when raising qualified privilege as a defence. These tests signify how important it is for the source of information to be reliable before a defence on qualified privilege can be raised. The allegations that have been made to Billie are of a serious nature first because they touch on public interest. Anything that concerns the public should be treated with utmost concern and independent investigations should be done. Qualified privilege is raised when a matter touches on public interest. In Bonnick .vs. Morris2, qualified privilege was used as a defence. The House of Lords in this case stated that the law relating to qualified privilege was consistent with article 10 of the European Convention for the Protection of Human Rights and fundamental freedoms3. It also stated that though the wordings may not be the same, the law relating to the Reynolds principle is consistent with t heir constitution under section 224. If the newspaper was seeking to publish the defamatory statement, it should have a factual statement. The anonymous source provided no information. There should also have been an inclusion of the defendants own statement. It was observed in this case that Reynolds principle were meant to provide a degree of responsible journalism and this is where there is a proper balance is held between the reputation of individuals and freedom of expression on matters that touch on the public. In this case,
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